One sending engine for the whole suite — email, SMS, WhatsApp and push — with provider fallbacks, circuit breakers, per-tenant quotas and a per-send audit trail. When a provider fails, the message reroutes. Delivery is the contract.
Email, SMS, WhatsApp and push from one call, with a per-message channel strategy. The whole suite sends through here, so behavior is consistent everywhere.
CRM sequences, calendar reminders, ticket updates and invoice chasers don't each ship their own SMS vendor — they all send through SK Notifications. One API, four channels, one set of rules. Add a channel and every product that sends gains it at once.
Transactional and branded email through managed, reputable infrastructure.
DLT-compliant Indian SMS plus international, through one consistent interface.
Business-API WhatsApp with approved templates — the channel India reads.
App and web push for the moments that belong in-app.
Choose channels and order per message — WhatsApp first, SMS if it fails.
The suite sends through one call — behaviour identical across every product.
When a provider degrades, a circuit breaker trips and traffic reroutes to a backup — the message isn't lost, it's delivered another way.
Providers fail. SK Notifications expects it: health is watched, breakers trip on degradation, and traffic reroutes to a healthy backup on the same channel — or falls through to your next preferred channel. The customer gets the message; you get a log entry instead of a support ticket.
A failing provider is detected and bypassed automatically — before it costs you delivery.
Traffic moves to a healthy backup on the same channel, in real time.
WhatsApp down? Fall to SMS. The message gets there one way or another.
A message that can't go now is queued and retried, never quietly lost.
Provider performance watched continuously — problems caught early.
Transient failures retried on a sane schedule, not hammered or abandoned.
Per-tenant quotas and rate limits mean a runaway automation can't become a five-figure messaging bill or a spam incident. The gate trips before the damage.
A misfiring loop that tries to send fifty thousand messages doesn't get to. Per-tenant quotas and rate limits hold the excess, raise an alert, and let you decide — so a bug stays a bug instead of becoming an invoice you have to explain. Cost safety is built into the spine, not bolted on after the first scare.
Hard ceilings per account — one tenant's runaway can't drain the system.
Sends paced so a burst doesn't trip provider abuse limits or your budget.
Bulk sends checked against limits before they fire — not regretted after.
Approach a limit and you hear about it — before the bill, not with it.
The blast radius of a mistake is contained by design, not by luck.
See what's being sent and what it costs, per product, in real time.
Approved WhatsApp templates and branded email layouts are managed and versioned — reused across every product, updated in one place.
The appointment reminder, the invoice chaser, the ticket update — each is a managed, versioned template. WhatsApp templates are kept in their approved state; email layouts stay on-brand. Update one and every product using it updates too, so your customer communications never drift out of sync or out of compliance.
Kept in their Meta-approved state — compliant sends, no last-minute rejections.
On-brand, responsive, reused — not rebuilt per product.
Change with history; roll back if needed. Templates evolve safely.
Name, booking time, amount — merged in cleanly and safely.
One reminder template, every product that reminds. Update once.
See exactly what the customer will get before a single real send.
Who, what, when, which provider, what outcome — logged per message. 'Did the customer get it?' stops being a shrug and becomes a lookup.
Every message writes an audit record: the recipient, the template, the channel, the provider that carried it, and the delivery outcome. Disputes that used to take an afternoon of 'I think we sent it' become a thirty-second lookup. The spine doesn't just send — it remembers, precisely.
Actor, channel, provider, outcome — recorded for every single message.
Where the channel supports it, you see delivered, not just sent.
Find any message to any customer in seconds — disputes end fast.
When something fails, you see why — bad number, opted out, provider error.
Proof of delivery for the records that need it — KYC, consent, more.
Delivery rates by channel, template and time — tune what actually lands.
SK Notifications lives on the same customer record, the same events and the same rails as the rest of the suite.
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